Privacy Policy

Purpose and Scope of Application

At New China, we prioritize protecting your personal information as much as we focus on providing delicious meals. This privacy policy applies to all customers who interact with our services, both online and in person. Whether you dine at our Union City location or browse our website, we ensure your data is collected, processed, and stored in compliance with relevant laws. Our policy covers all aspects of your data, from the information we collect to how we safeguard it.

This policy applies to every individual who shares their personal details with us, whether it’s through reservations, inquiries, or purchases. We recognize that in today’s digital age, your privacy is of the utmost importance, and we are committed to making sure your experience with New China remains secure and transparent.

Information We Collect

We collect a variety of information from our customers to provide the best service possible. This data includes:

1. Personal Identifiable Information (PII): When making a reservation, placing an order, or registering on our website, you may be asked for your name, email address, phone number, and other personal details.
2. Browsing Information: When you visit our website, certain data such as your IP address, browser type, and interaction history are automatically collected. This helps us understand customer behavior and improve your browsing experience.
3. Payment Information: For online and in-store purchases, we collect payment details like your credit card information. However, we do not store your payment data, as transactions are processed by secure, third-party systems.
4. Communication Preferences: Your preferences for receiving marketing emails, promotions, or newsletters help us tailor our communication to suit your needs.

By collecting these details, we aim to offer a seamless and personalized experience. For example, New China uses your browsing history to recommend specific dishes or services that align with your preferences, ensuring your next visit is just as enjoyable.

How We Use Your Information

At New China, the information we collect serves multiple purposes, all geared towards enhancing your experience with us. Here’s how we utilize your data:

• Order Processing and Delivery: Your personal and payment information ensures the smooth processing of reservations, orders, and deliveries. For instance, when you place an order online, we use your contact details to confirm your order and keep you updated on its status.
• Personalized Recommendations: Based on your browsing and dining history, we might recommend specific dishes, promotions, or upcoming events that align with your tastes. This personalization allows you to discover more of what you love.
• Customer Support: Your data helps us address any inquiries, complaints, or feedback efficiently. Whether you're asking about our dim sum options or how we prepare our Szechuan dishes, having your information allows us to provide swift and accurate responses.
• Marketing and Promotions: We may use your communication preferences to send you promotional offers and restaurant updates. You can always opt-out of marketing emails at any time.

We take your privacy seriously, which is why we ensure your data is never used for purposes outside of what’s mentioned in this policy.

Customer Rights

We believe every customer should have full control over their personal information. As a valued customer of New China, you have the following rights regarding your data:

• Right to Access: You can request a copy of the personal data we hold about you. This allows you to check what information we have collected and verify if it's being used lawfully.
• Right to Rectification: If you find that any of your personal details are inaccurate or incomplete, you have the right to correct or update them.
• Right to Erasure: Also known as the "right to be forgotten," you can request that we delete your data under certain conditions. For example, if your information is no longer necessary for the purpose it was collected.
• Right to Object: You have the right to object to your personal data being processed for direct marketing purposes. Simply contact us, and we will ensure that your data is not used for this purpose again.
• Right to Restriction: In some cases, you can request that we restrict the processing of your data, limiting how it's used without entirely deleting it.

At New China, we respect your rights and will work diligently to address any concerns you have regarding your personal data.

Information Security

Protecting your data is our top priority. We implement strict security measures to ensure your information remains confidential and secure. These include:

• Encryption: All sensitive information, such as payment data, is encrypted during transmission using secure socket layer (SSL) technology. This ensures that your details are protected when making online transactions or accessing your account.
• Access Control: Only authorized personnel have access to customer information. We have stringent access control mechanisms in place, limiting exposure to sensitive data.
• Third-Party Services: We work with secure, reputable third-party vendors for payment processing and data storage. These partners adhere to strict industry standards, ensuring that your information is safeguarded at all times.

Our commitment to information security means your personal details are never compromised, and we continuously update our systems to meet the highest standards.

Policy Changes

We may update this privacy policy from time to time to reflect changes in our practices or legal obligations. Whenever a change is made, we will notify you through prominent notices on our website or via email.

As we evolve and enhance our services at New China, rest assured that any changes made to our privacy policy will still prioritize your security and trust. We encourage you to periodically review this page to stay informed about how we are protecting your information.

Additional Considerations

Your trust is important to us. At New China, we aim to go beyond simply meeting legal requirements. Our goal is to foster a relationship of transparency, accountability, and respect. In addition to the privacy measures mentioned above, we also take steps to educate our customers about their rights and the importance of data protection.

For any questions or concerns about our privacy policy, or if you'd like to exercise any of your rights, feel free to contact us at any time. We are committed to maintaining open communication and ensuring that every customer feels confident in how their data is handled.

Conclusion

By offering a detailed and transparent privacy policy, New China not only adheres to legal requirements but also shows a deep respect for the trust our customers place in us. Whether you’re enjoying a meal in our restaurant or browsing our website, rest assured that your information is in good hands.